When the 3 year capacity-building program for National Gender and Equity (NGEC) program came to a close, staff needed to preserve the NGEC content but also to continue blogging as a new entity. I helped rebrand the URL and migrate all the content to a new WordPress site: http://www.bridgedemocracy.org
Initially, AAPIP incubated the fledgling formation called “BRIDGE” (Building Responsive Infrastructure for Global Equity). Although BRIDGE eventually did not materialize into a formal, “brick-and-mortar” organization, they now had an online space to build new audiences and test new messaging strategies that honor their past and support their future growth.
Created, maintained, and oversaw the original NGEC blog
Rebranded/converted the URL and selected a new BRIDGE blog design
Trained other staff in blogging, content management, editing, and best practices