When the 3 year capacity-building program for National Gender and Equity (NGEC) program came to a close, staff needed to preserve the NGEC content but also to continue blogging as a new entity. I helped rebrand the URL and migrate all the content to a new WordPress site: http://www.bridgedemocracy.org
Initially, AAPIP incubated the fledgling formation called “BRIDGE” (Building Responsive Infrastructure for Global Equity). Although BRIDGE eventually did not materialize into a formal, “brick-and-mortar” organization, they now had an online space to build new audiences and test new messaging strategies that honor their past and support their future growth.
- Created, maintained, and oversaw the original NGEC blog
- Rebranded/converted the URL and selected a new BRIDGE blog design
- Trained other staff in blogging, content management, editing, and best practices
- Advised BRIDGE on future development